When your house is listed for sale, I’m guessing that your top two concerns are going to be that you want it to sell for the highest price and in the shortest amount of time possible. I’m also guessing you’ll want to know how to do this. So let me tell you…
In order to sell your home for the highest price possible and in the least amount of time (meaning less showings, less cleaning, less inconvenience to you), you’re going to need to create the most demand possible when it goes up for sale (with the help of a great Real Estate Agent of course). I have a 4 part plan that will help your home get the maximum exposure and create the most demand right away!
PART ONE: Focus on Selling a Lifestyle – You’re not just selling a home, you’re selling a lifestyle. This means you’ll want to think beyond square footage and room sizes and determine how to best highlight the features of your home that will show the lifestyle someone can expect to have if they live there.
Ask yourself questions such as what feature did you love most about your home when you bought it and which room do you spend the most time in. Share these answers with your Real Estate Agent so they can market a lifestyle, not just the house.
PART TWO: Stage to Sell – Staging your home for sale is crucial in attracting the most buyers and generating the most interest in your home when it’s for sale.
We always recommend hiring professional stagers, but if you need to live in your home while selling, we have a DIY staging guide that you’ll want to get your hands on. First, you’ll want to depersonalize and declutter first so potential buyers can more easily picture themselves living in the home rather than feeling like they’re in someone else’s home. Make sure to appeal to today’s buyers. Talk with your agent about what updates or small changes will make the biggest impact to attract what most buyers are looking for these days.
PART THREE: Have a Pricing Strategy - If you want to attract the most buyers as soon as that for sale sign goes up, it’s important to have a pricing strategy in place. Many sellers believe they should list their home slightly higher than what they hope it sells for. The problem is that it will decrease the number of interested buyers because Bay Area buyers are used to adding an extra 20% to the list price and might overlook your home if the pricing is right. Pricing too high could increase the length of time your home sits on the market, and ultimately decrease your final sale price (which means less money in your pocket).
What you feel your home is worth on paper might not necessarily match what the market is saying your home is worth. The current market and the buyers are going to determine the value of your home. Make sure you’re looking at market trends, other homes that have recently sold and be realistic.
PART FOUR – Do you want to learn all the details of our 4-part plan, along with the 4th crucial piece to creating the most demand when listing your home for sale? Make sure you request our FREE guide – How to Create the Most Demand When Listing Your Home For Sale.